Artefacts

Ardita Fiat

Artefact Type:

advertising poster

Description:
Advertising poster for the car model Fiat 518, also known as Ardita, with an Italian flag visually recalling state industry; it is marked by a remarkable predominance of the visual over textual elements, reduced to almost nothing.

Date Start:
1932
Author:
> Alberto Bianchi
Product Brand:
> Fiat
Current Location:
> Fondazione Cirulli
Current Location:
> New York
Technique:
> Colour lithograph

Tags: Social modernization New Man Modernist aesthetics Modern realism Media manipulation Mechanical reproduction Totalitarian consent Public spectacle