Artefacts

Fiat. La nuova Balilla per tutti

Artefact Type:

advertising poster

Description:
Advertising poster made by renowned commercial artist Marcello Dudovich for the famous Fiat 508 or Balilla, designed to be the first car to reach the masses, as the slogan on the poster indicates.

Date Start:
1934
Author:
> Marcello Dudovich
Product Brand:
> Fiat
Current Location:
> Fondazione Cirulli
Current Location:
> New York
Technique:
> Colour lithograph

Tags: Social modernization New Man Modernist aesthetics Modern realism Media manipulation Mechanical reproduction Totalitarian consent Public spectacle