Artefacts

I fari dell'avvenire, Bitter e Cordial Campari

Artefact Type:

advertising poster

Description:
In this advertisement, one of the many that he produced for the brand Campari, Depero deploys his geometric, 'aggressive' style, as well as a modern iconography of the city.

Date Start:
1931
Author:
> Mr Fortunato Depero (known as 'effeDi')
Product Brand:
> Campari
Current Location:
> Archivio Galleria Campari
Current Location:
> Milan
Technique:
> India ink on card

Tags: Cultural modernity Social modernization Avant-gardism Rhythm Volumetry Mass culture Aesthetic theorization Aesthetic modernity