Artefacts

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Artefact Type:

advertising poster

Description:
One of the many advertisements that Depero produced for the brand Campari, this 'advertising painting', like the author himself defined it, uses his typical geometric, bright-coloured, and 'aggressive' figurative style.

Date Start:
1926
Author:
> Mr Fortunato Depero (known as 'effeDi')
Product Brand:
> Campari
Technique:
> Oil on canvas

Tags: Cultural modernity Social modernization Avant-gardism Rhythm Volumetry Mass culture Aesthetic theorization Aesthetic modernity